GrowPay supports farmers as confidence returned at Fieldays 2025

GrowPay is backing renewed farmer confidence with flexible lending solutions following the standout Fieldays event at Mystery Creek in June.

After 18 challenging months marked by high interest rates and rising on-farm costs, farmers are once again looking to invest-buoyed by strong commodity prices, improved returns, and supportive government policy. One notable example includes a GrowPay customer in the Waikato region who recently secured finance to purchase a new Hitachi 20-tonne excavator and mulching head - a decision made possible through GrowPay’s tailored lending solutions and the government’s new 20% tax incentive on asset investment.

“We’re seeing real momentum,” said a GrowPay spokesperson. “Confidence is returning, and with interest rates easing and incomes improving, we’re working with farmers to unlock opportunities for growth.”

GrowPay lending offers

• Asset finance for tractors, utes, harvesters, and other farm equipment

• Seasonal working capital tailored to match agricultural cash flow

• Quick approvals with decisions made by people who understand farming

• Flexible repayment terms designed to align with seasonal income cycles

Jaiden Drought, President of the Tractor and Machinery Association, noted the mood among dealers: “Farmer confidence is up, farmer incomes are up, interest rates are coming down... it’s almost a perfect storm for people to go out and buy farm machinery.”

GrowPay is seeing this play out in real-time through increased loan applications and purchase inquiries, especially in machinery and vehicles. According to the Motor Trade Association, utes alone accounted for 70% of new commercial vehicle sales so far this year.

Whether you're buying your first tractor or upgrading your fleet, GrowPay is here to provide the financial support you need, on your terms.